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Customer Experience : User Attributes

Enables the management of user attributes.

When a value is to be stored in an attribute, it can be designated as reliable or unreliable. A value stored as reliable will always overwrite any unreliable value in that attribute. Attempting to store an unreliable value in an attribute that already has a reliable value will result in the unreliable value being discarded.

The concept is that reliable values should be filled in scenarios where there is sufficient control over the information input, such as when an authenticated user updates their profile data. Unreliable values should be filled in scenarios where the information could not be validated, for instance, inferring attributes based on monitored behavior of an unauthenticated user.

Note

When an attribute is removed, the values filled for that attribute in users will remain present in the user index in the big data repository until the next user reindexing. However, if that attribute was part of any previously collected event data, it will continue to be stored in the event index in the big data repository.
When a user attribute is registered as shared, it may be used in filters of the customer experience mode of other service instances in the same tag area.
By changing the value of the option User Attribute Identifier of an attribute, if the value was unchecked and has now been checked, a user anonymization task will be executed. Thus, all users without consent from the privacy term will lose the value for that attribute, if they have one.

Features

It is an administration interface

Screens

Data

userAttributes

Label(Short text (string)) : Localized label of the user attribute.
ID(Short text (string)) : Identifier of the user attribute.
Data type(Short text (string)) : Data type of the user attribute.
Identifies user(Conditional (boolean)) : Indicates if the value of this attribute identifies the user.
Share(Conditional (boolean)) : Indicates if the custom attribute can be used by other customer experience instances in the same tag area.

Permissions

Manage user attributes: Allows managing custom user attributes.

Actions

Delete : This action deletes one or more selected user attributes. This action requires confirmation to be executed.

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