Customer Experience: Administration of Experiments
In this area, the publisher can create A/B tests to be applied to certain audiences. In fact,
A/B/C/.../N tests can be created. Each variation of a test (also called an experiment) is
called a variant.
Experiments can be applied or concluded through the
Monitoring Javascript API.
Each test can be published to a specific segmentation and, within that segmentation, has a
certain probability of being applied to that audience.
Similarly, each variant defines a probability of being applied to the audience.
Through the Get Inclusion HTML Code option, it is possible to copy the codes to be used by the solution. They are already generated using the Monitoring Javascript API, for all three operations of the A/B Test: Apply an experiment, Inform the framework that a conversion occurred and Inform the framework that the user is no longer participating in the experiment.
Features
- It is an administration interface
Screens
- adminVariant
- getHtmlSnippet
Data
Experiments
- Name(Short text (string))
- Description(Long text (text)) : description of the experiment.
- Last Modification(Date (datetime)) : Date of the last modification
- Views in the Last 30 Days(Short text (string))
Links
- Add Experiment (Add)
- Edit Experiment (Edit)
- Administration of Variants (Variants)
- Get Inclusion HTML Code (Get the Inclusion HTML Code)
Permissions
- Edit Service Instance Content: This permission is equivalent to having the following two permissions: "View User Segmentations" and "View Data Analysis"
Actions
- Delete : allows deleting an experiment.
- Duplicate